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Digital transformation is a process; it’s not just being online,” begins Fei Anne Adricula, a digital business strategist and consultant with more than 14 years of rich experience in creating and improving digital business landscapes of brand organizations. Fei Anne believes that positioning a brand online and communicating its message through various marketing channels is only the first step to going digital; the underlying theme is to connect the brand to real people through the virtual world. As a strong proponent of digital transformation for improving processes and increasing the company’s net revenue, including savings with automated processes, Fei Anne is committed to helping businesses grow through digital transformation.
Back in 2010, Fei Anne started helping businesses in the Philippines with digital marketing as an independent consultant. “As digital marketing gets more attention, I started to get inquiries from larger groups and multinational companies. That’s when I decided to scale and build a team. However, when some digital campaigns started to fail, I realized that some backend processes were not ready for the leads being generated by digital marketing campaigns. So, I started to talk more about high-level digital business transformation,” Fei Anne recalls.
In her pursuit of enabling digital transformation in enterprises in the Philippines, she witnessed that organizations were reluctant to modernize in the wake of cheap labor available in the country. Evidently, her path was paved with numerous challenges, which included the glaring skills gap and the unfamiliarity of companies with digital transformation processes. Moreover, these companies viewed technology investments as an expensive initiative and feared losing jobs in the process. This industry narrative is precisely what Fei Anne intended to change by humanizing brands online and equipping people with solutions to execute digital processes.
Under the banner of NetRev Ventures—a company that focuses on marketing technology that help maximize digital transformation—Fei Anne laid the foundation of NetRev Marketing. As a full-suite boutique digital brand and marketing agency, NetRev Marketing is passionate about helping brands and businesses transform online and offline.
While numerous studies and research reveal that employees across the globe consider flexible working to be the biggest motivator to their productivity levels, NetRev Marketing, in line with the same school of thought, advocates digital transformation focused on distance work. As COVID-19 has sparked innovation in companies, teams are bound to work remotely, and work environments are changing faster than expected. In these crucial times, if there is one company that is helping businesses leverage the opportunity to work remotely while also improving their productivity, it is NetRev Marketing. For places like Manila, where the community has been facing long-standing traffic issues, Fei Anne firmly believes that working remotely can be the solution.
As the world faces a pandemic and the new normal is rapidly changing, we have seen that digital transformation efforts are being accelerated. Now is the perfect time for digital transformation to help businesses thrive
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