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Digital transformation is a process; it’s not just being online,” begins Fei Anne Adricula, a digital business strategist and consultant with more than 14 years of rich experience in creating and improving digital business landscapes of brand organizations. Fei Anne believes that positioning a brand online and communicating its message through various marketing channels is only the first step to going digital; the underlying theme is to connect the brand to real people through the virtual world. As a strong proponent of digital transformation for improving processes and increasing the company’s net revenue, including savings with automated processes, Fei Anne is committed to helping businesses grow through digital transformation.
Back in 2010, Fei Anne started helping businesses in the Philippines with digital marketing as an independent consultant. “As digital marketing gets more attention, I started to get inquiries from larger groups and multinational companies. That’s when I decided to scale and build a team. However, when some digital campaigns started to fail, I realized that some backend processes were not ready for the leads being generated by digital marketing campaigns. So, I started to talk more about high-level digital business transformation,” Fei Anne recalls.
In her pursuit of enabling digital transformation in enterprises in the Philippines, she witnessed that organizations were reluctant to modernize in the wake of cheap labor available in the country. Evidently, her path was paved with numerous challenges, which included the glaring skills gap and the unfamiliarity of companies with digital transformation processes. Moreover, these companies viewed technology investments as an expensive initiative and feared losing jobs in the process. This industry narrative is precisely what Fei Anne intended to change by humanizing brands online and equipping people with solutions to execute digital processes.
Under the banner of NetRev Ventures—a company that focuses on marketing technology that help maximize digital transformation—Fei Anne laid the foundation of NetRev Marketing. As a full-suite boutique digital brand and marketing agency, NetRev Marketing is passionate about helping brands and businesses transform online and offline.
While numerous studies and research reveal that employees across the globe consider flexible working to be the biggest motivator to their productivity levels, NetRev Marketing, in line with the same school of thought, advocates digital transformation focused on distance work. As COVID-19 has sparked innovation in companies, teams are bound to work remotely, and work environments are changing faster than expected. In these crucial times, if there is one company that is helping businesses leverage the opportunity to work remotely while also improving their productivity, it is NetRev Marketing. For places like Manila, where the community has been facing long-standing traffic issues, Fei Anne firmly believes that working remotely can be the solution.
As the world faces a pandemic and the new normal is rapidly changing, we have seen that digital transformation efforts are being accelerated. Now is the perfect time for digital transformation to help businesses thrive
At the core, NetRev Marketing offers full-service digital marketing solutions to brands and businesses for maximizing the power of their digital initiatives. The company helps their clients promote, market, and advertise their business both online and offline. In doing so, NetRev Marketing seamlessly integrates digital marketing with the clients’ existing modes of marketing. “Digital Marketing is the first enabler of digital transformation. When you have a good digital marketing campaign, you can easily notice what’s lacking in other departments,” states Fei Anne, Founder and CEO of NetRev Marketing Group. Set against a competitive backdrop, it is imperative for every business to maximize its investments through the highest potential of information technology (IT). NetRev Marketing is seizing this opportunity to integrate their departments, processes at an enterprise level with its high-level digital business strategy, and planning solutions. The company works with renowned multinational brands, guiding them in the process of getting started with digital campaigns for the Philippine market. More than just campaigns, NetRev Marketing’s goal is to help the clients establish brands and businesses, not just campaigns. “We love creating high-level digital transformation strategies and plans where we work with CEOs, CMOs, Country Managers, and Presidents from the top that can sustain the company in the long run,” she adds.
NetRev Marketing boasts a prestigious clientele, nurturing, and fostering long-term collaborations with them. “Employees come; employees go. However, the system that’s at the core of the business requires to be tended in order to keep the wheel running. Our on-going digital consultancy and support enable our clients to continue projects and execute strategies and processes we create and develop with their leadership and management teams,” says Fei Anne with pride. The company had recently worked with a client seeking digital marketing solutions, whose sales team did not possess the capability to manage all the leads received online. NetRev Marketing efficiently digitized their sales processes and advised their finance team to adopt a cloud-based platform for faster processing and better monitoring of sales.
Besides successfully developing long-term strategies and plans for ensuring healthy net revenue growth, NetRev Marketing’s team guides clients throughout their journey toward efficiency. “We stay on top of the game because we tailor fit our services and solutions. We strive hard to be educated, trained, and be updated by new trends and latest strategies globally,” states Fei Anne who just finished a Digital Business Strategy course from Columbia Business School’s Executive Education Program.
As the world faces a pandemic and the new normal is rapidly changing, we have seen that digital transformation efforts are being accelerated. Fei Anne adds that now is the perfect time for digital transformation to help businesses thrive.
NetRev Marketing will continue supporting its clients to create a robust online presence and improve their overall marketing by adapting to digital business transformation.